It appears like Fake Drake received’t be taking residence a Grammy. Recording Academy CEO Harvey Mason Jr. said this week that though the group will take into account music with restricted AI-generated voices or instrumentation for award recognition, it would solely honor songs written and carried out “largely by a human.”
“At this level, we’re going to permit AI music and content material to be submitted, however the Grammys will solely be allowed to go to human creators who’ve contributed creatively within the acceptable classes,” Mason stated in an interview with Grammy.com. “If there’s an AI voice singing the track or AI instrumentation, we’ll take into account it. However in a songwriting-based class, it has to have been written largely by a human. Identical goes for efficiency classes – solely a human performer will be thought-about for a Grammy. If AI did the songwriting or created the music, that’s a special consideration. However the Grammy will go to human creators at this level.”
The CEO’s feedback imply the pretend Drake / The Weeknd track “Coronary heart on My Sleeve,” which went viral earlier this yr earlier than getting wiped from streaming platforms over copyright takedowns, wouldn’t be eligible. One other AI-generated scammer sold fake Frank Ocean tracks in April for a reported CAD 13,000 ($9,722 in US {dollars}), whereas Spotify has been busy purging tens of thousands of AI-made songs from its library.
Alternatively, it raises questions on artists like Holly Herndon, who used an AI version of her voice for a canopy of Dolly Parton’s “Jolene.” (The AI-generated efficiency would counsel not, however would the truth that it’s her personal voice make a distinction?) Or, for that matter, there’s the upcoming “final” Beatles track that Paul McCartney says will use AI to isolate a garbled recording of John Lennon’s voice. And would Taryn Southern, who (additionally transparently) used AI to co-produce her 2018 debut album, be eligible? We reached out to the Recording Academy for clarification about these examples and can replace this text in the event that they reply.
Awards or not, Mason acknowledged that AI would upend the music business. “AI goes to completely, unequivocally have a hand in shaping the way forward for our business,” Mason stated. “So, we have now to start out planning round that and eager about what meaning for us. How can we adapt to accommodate? How can we set guardrails and requirements? There are lots of issues that have to be addressed round AI because it pertains to our business.” The CEO added that the Recording Academy just lately held a summit “with business leaders, tech entrepreneurs, streaming platforms, and other people from the artist group” to debate AI’s future. “We talked concerning the topic and mentioned how the Recording Academy will be useful: how we will play a job and the way forward for AI in music.”
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