Nike Statistics 2024 By Revenue and Market Share

Introduction

Nike Statistics: Nike is a multi-national company engaged in manufacturing, growing designs international advertising and marketing, in addition to the gross sales of kit, footwear growth,

clothes and companies. Nike is the most important supplier of athletic footwear and clothes, in addition to a serious producer of sporting tools. Its headquarters are situated close to Beaverton, Oregon, within the Portland metropolitan space. It was based by Invoice Bowerman and Phil Knight within the identify of “Blue Ribbon Sports activities” on January 25 1964. The corporate was formally renamed “Nike Inc.. on Could thirtieth 1971. Nike additionally produces sportswear and tools. Nike additionally operates retail shops beneath the identify Nike City. Nike has a long-standing relationship with well-known athletes and groups the world over and is known for its logos “Simply Do It” and the Swoosh Brand. We’ll present extra particulars about Nike Statistics throughout the following article.

Editor’s Alternative

• As of 2021, the US is Nike’s largest market, producing nearly $17.2 billion in income.
• In 2022, the corporate spent $3.1 billion on advertising and marketing and promotion.
• Nike has turn into amongst the 50 most respected corporations globally, with a market capitalization of $197.8 billion.
• Nike and the Nike swoosh brand have been registered in 170 jurisdictions worldwide.
• Nike’s Annual Income in 2022 was $46,710 million.
• As of 2022, Nike operates a complete of 1,046 retail shops globally.
• In keeping with Forbes, Nike is the world’s thirteenth most valued model, having handed Adidas, which is 51st.
• In February 2022, Nike.com had nearly 98 million visits.
• American guests accounted for 34% of complete guests, whereas the Republic of Korea was in second place at 11%, adopted by the UK in third place.
• In 2021, Nike held about 27% of the US sports activities footwear market.
• Within the second quarter of the 2022 fiscal yr, gross sales for NIKE Direct grew by 16% to $5.4 billion, and digital gross sales grew by 25%.
• Nike’s income contains buildings valued at $2.44 billion and equipment and tools valued at $2.75 billion.
• As of February 2023, Nike has a market cap of $197.43 Billion.
• Nike positioned eighty fifth within the Fortune 500, declaring that it’s the eighty fifth largest firm in America by way of income.

Nike Income Statistics

• As in comparison with the worth of 2017, Nike’s shoe income has elevated by 38.4% in 2023.
• In 2020 and 2021, Nike’s complete income was $23.3 billion and $28.0$28.0, respectively, with development charges of 8.5% and -3.7%, respectively.

(Reference: runrepeat.com)

• Nike’s income dropped 3.75 % in the course of the pandemic in 2021.
• Roughly, the entire gross sales of Nike footwear didn’t lower. This deduction within the price is brought on by the rise in gross sales of Nike attire, which took up 29% in 2021 and 29.9% in 2022.
• About 1.3 factors enhance from the earlier 66.8%.
• In comparison with 2020, the very best price of enhance in complete income for previous years was when the figures rose by 20.2%.
• In 2018, the entire income was $22.3 billion, with 5.7% development, whereas in 2019, it was $24.2 billion, with 8.5% development.
• Nike’s complete shoe income share reached $29.2 billion in 2022.
• Within the years 2022 and 2023, Nike’s complete income was $29.2 billion and $33.1, with 4.3% and 13.4%, respectively.
• In 2023, Nike’s footwear sector registered a 68% share in comparison with the entire firm income.
• Through the COVID-19 pandemic, Nike’s footwear income share elevated from 66.2% to 66.7% and grew to 67.4%.
• From 2017-2022, the Nike shoe market comprised 64.5% of Nike’s complete firm income.

Nike Worker Statistics

• Nike has employed nearly 83,700 workers globally as of Could 31, 2023.
• The biggest group of Nike web site guests is between 25 and 34 years outdated, making up 30.82%.
• On a worldwide platform, Nike has over 500,000 workers producing its footwear.
• As well as, outsourcing its manufacturing has given Nike extra flexibility and responsiveness to market traits and buyer calls for.
• Following intently, clients aged between 18 and 24 use 25.89% of the web site.
• In 2022, Nike. Inc. has a worldwide workforce of virtually 79,100 workers, reflecting a development of practically 7.91%.
• Nike additionally emphasizes truthful labor practices and ethnic sourcing.
• Outsourcing as a manufacturing technique has resulted in success on a worldwide athletic footwear commonplace.
• Age teams between 35 and 44, 45 to 64, 55 to 64, and 65+ additionally present notable curiosity in Nike’s merchandise, making up nearly 19.94%, 12.32%, 6.87%, and 4.16% of holiday makers, respectively.
• As per Nike Statistics, 44% of the workforce is females, and nearly 56% is male.
• Nike additionally outsources the work to contractors in different nations, such because the Philippines, China, Vietnam, Indonesia, and Taiwan.
• The utmost variety of workers recognized was 61% White, 16% Hispanic or Latino, and 11% African American.
• The tenure for an worker at Nike is 3.3 years.
• Nike implies high quality management measures to ensure that the merchandise manufactured by the contractors are thought of to the corporate’s requirements.
• Nike’s outsourcing choice has benefited it by reducing its stock ranges, minimizing worth markdowns, and guaranteeing buyer satisfaction.
• Nike’s minimal annual wage is $37,434, and workers are likely to help the Democratic get together.
• Nike prioritizes worker growth and development by means of in depth coaching applications and funding in skilled growth.

Nike Demographics

• Nike is a uncommon model with an enormous audience. It targets shoppers aged 18 to 40.
• As per Statista, in 2020, the official Nike gross sales confirmed a exceptional earnings.
• As per Statista, Nike girls’s clothes and sportswear generated nearly 46.4 billion in income in 2021.
• Menswear generates extra noteworthy income with 14.2 billion Euros.

Nike Geographical Statistics

• 34% of Individuals, 11% of residents of the Republic of Korea, and 5% of U.Ok. residents go to the Nike web site.
• Roughly 5.3 million individuals declare that they’ve worn Nike clothes in 2023.
• Almost 61% of the boys within the U.Ok. like Nike merchandise. Nike is the most well-liked sportswear model in the UK. Nearly 4 out of 5 males have at the least 1 product of Nike.
• Nike Sports activities equipment are utilized by nearly 1.5 million individuals within the U.Ok.
• In 2022, North America generated income of $17.2 billion or 39%, whereas income from the EMEA space was $11.5 billion and $11.5 billion, respectively. China generated $8.3 billion in income, and the LATAM and APAC areas generated 45.3 billion and 45.3 billion, respectively.
• Nike is notable within the international logistics and distribution part, having many distribution facilities worldwide.

Nike Promoting Statistics

• In 2020, Nike solely spent nearly $3.59 billion U.S. {dollars} on promoting.
• Nike spent nearly $150.4 million on social media solely in 2021.
• Nike’s T.V. spending was nearly $239.6 million in 2022.
• Nike spent nearly $49.2 million on ads within the U.S. in simply March 2022.
• As of 2020, Nike has at all times been a number one advertiser within the clothes and sports activities equipment business within the U.S., and promoting spends nearly $691 million.
• 73% of Nike’s ads have been sports-themed in 2022.
• Nike used the 1988 slogan “Simply Do It,” which was identified by nearly 90% of Individuals.
• Nike’s digital promoting spent nearly 13% greater than final yr.

Nike Shops Worldwide

(Supply: marketsplash.com)

• In 2023, Nike will function 1,032 retail shops globally, with shops situated in the US and different nations worldwide.
• In 2015 and 2016, Nike began with 931 and 1045 shops worldwide.
• As we transfer ahead within the years 2017, 2018, and 2019, the worldwide rely of the shops was 1142, 1182, and 1152, respectively.
• In 2020 and 2021, Nike’s gross sales and demand diminished, and there have been 1096 and 1048 retailers, respectively.
• The numbers have been 1046 and 1032 in 2022 and 2023, respectively, so no particular change was noticed.
• Europe is one other main marketplace for Nike’s development.
• 50% of the Nike manufacturing facility shops, a third are in-line and worker shops and 1 / 4 are Converse shops.
• Nike’s goal market is a wide range of locations all around the globe, typically in city facilities.
• Nike generates extra income from North America than every other a part of the world.
• Nike has seen noteworthy development in rising markets like China, Brazil, and India, with vital gross sales of sports activities and health merchandise.
• In keeping with Nike Statistics, Nike has made a longtime stride in Asia, particularly in China, Japan, and South Korea.

Nike Sponsorships and Endorsements

• Nike has been named the world’s most exceptional sports activities model, with a worth of $452 million.
• In keeping with Nike Statistics, Turkey has essentially the most Nike shops, with nearly 170 official retail retailers.
• In 2020, the group employed practically 75,400 workers.
• Air Jordan was launched in accumulating $94.6 million in gross sales throughout 1st yr.
• Nike spends nearly $4.5 billion on sponsorships and athletes per yr.
• Per SportsPro, Nike has practically 8.7 billion in income from social media engagement posts selling the model.
• As per Statista, Nike has 1,048 shops all world wide.
• As per The Richest, Air Jordan generates nearly $73 million yearly.
• Nike has 73,300 employees globally.
• As per Statista, Nike has 40 shops in the UK.

• Strong Gold OVO* Air Jordan 10 is price $2 million thus far.
• Kanye West * Nike Air Yeezy 1 ‘Prototype’ is price $1.8 million respectively.
• Michael Jordon’s Recreation-Worn Nike Air Ship is price $1.47 million.

Nike Endorsements Info

• Nike, a preferred footwear and sportswear firm, sponsors many sporting occasions, together with the Tremendous Bowl.
• Nike is a sponsor of the distinguished soccer membership FC Barcelona.
• On the time of Fox’s Tremendous Bowl LVII telecast, Nike was the most well-liked model, which had nearly 1,079 seconds of on-screen time, and the media value $211.1 million.
• The 57th version of the Tremendous Bowl befell on the State Farm Stadium in Glendale, Arizona, on February 12, 2023, which marked the cumulation of the Nationwide Soccer League.
• Nike spends nearly $4.5 billion on sponsorships and athlete endorsements yearly.
• The Daybreak Undertaking aired an nearly 30-second commercial that requires a ban on Tesla’s Full Self Driving system.
• The Tesla commercial prices $598,000, and it contains a video clip.
• In keeping with SportsPro, Nike is the world’s most-marketed sports activities model, with a worth of $452 million.
• Nike’s athlete endorsements contain a lifetime cope with Cristiano Ronaldo, predicted to exceed $750 million within the coming years.

Know-how Utilized by Nike

• Nike Match: This expertise makes use of augmented actuality to measure your toes and advocate the best measurement for Nike footwear. It goals to boost the net purchasing expertise by guaranteeing a greater match.
• Nike Adapt Know-how: Nike Adapt is a self-lacing expertise that permits customers to regulate the match of their footwear utilizing a smartphone app. This expertise was initially launched within the Nike HyperAdapt and later within the Adapt BB basketball shoe.
• Nike Flyknit: Flyknit is a expertise that makes use of a light-weight, knitted higher materials to create a form-fitting and just about seamless shoe. It supplies help and breathability whereas decreasing waste within the manufacturing course of.
• Nike React Foam: Nike React is a cushioning expertise used within the midsoles of some Nike working and basketball footwear. It’s designed to be responsive, sturdy, and light-weight.
• Nike Dri-FIT: Dri-FIT is a moisture-wicking cloth innovation utilized in Nike attire. It helps maintain athletes dry and comfy by pulling sweat away from the physique to the material’s floor.
• Nike Air: Nike’s Air cushioning expertise, launched within the Air Max sequence, supplies light-weight and responsive cushioning by incorporating pressurized air into the midsole.
• Nike Vaporfly: The Vaporfly sequence, together with the Vaporfly and Alphafly, options modern designs and supplies to enhance working efficiency. These footwear gained consideration for his or her use in elite marathons.

Conclusion

Nike Statistics states that the model is among the many 50 most valued organizations globally and the #1 sports activities model worldwide. Nike’s income have been adversely affected in the course of the pandemic, and its profitability decreased. Nike’s sponsorship continues to prosper, and Nike’s model loyalty statistics present how constant it’s with all demographic teams. Nike has a number of bodily retail shops which can be witnessing a decline, however Nike likers all around the globe nonetheless want to go surfing. Modern methods vary from investing in digital promoting to outsourcing merchandise. Nike’s journey is an enthralling assertion of the potential of strategic promoting.

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